Digital marketing, in its broadest sense, describes the distribution of advertising using online platforms like search engines, websites, social media, email, and mobile apps. Digital marketing is the process through which organisations promote their products, services, and brands via these online media channels. Consumers frequently use digital tools to do product research. According to research from Think with Google marketing insights, 48% of customers begin their searches on search engines, 33% go to brand websites, and 26% use mobile applications to conduct their searches. As for the future of digital marketing, we can anticipate a steady rise in the number of wearable gadgets that customers have access to. Forbes predicts that social media will become more conversational in the business-to-business sphere and that video content will be improved forsearch engine optimization (SEO) purposes, and email marketing will become even more personalized.